The Work

What Some Clients Have Said

After working with Tom on a variety of projects, it is clear he approaches each with consideration and focus. Whether it is mining data or facilitating strategic planning sessions, Tom has the ability to present complex information clearly, challenge the norm, entice creativity, and remain focused. As a result of working together with Tom, we’ve created a highly actionable list of aligned next steps.

Eric Lampman
President, Lake Champlain Chocolates

 

“I’ve had the pleasure of working with Tom on our brands for over three years.  He has become an integral member of our brand team.  His instincts around brand strategy and communications are second to none.  I also appreciate that Tom is comfortable challenging his clients when he knows they can do better.  This has given me the motivation to push my team in certain areas and have brand breakthroughs.”

Paul Turbeville
VP of Marketing, Pete and Gerry’s Organic Eggs

 

“Tom cracked the code on delivering a great deal of high quality insights affordably which was incredibly important for our budget conscious needs as a nonprofit. Tom took the extra time to listen and ask the right questions to fully understand our situation in order to creatively devise the best plan to address our challenges and deliver the best results. In the end, he exceeded our expectations.

Tom is a multifaceted marketer who is well versed in every aspect of marketing from strategy to brand management to consumer insights and is able to apply his skills to a variety of situations and deliver stellar results every time.”

Mike Brown
Director of Marketing, 1% For The Planet

 

“Facing a complex product management project, I turned to Tom for strategic direction and data analysis. Customizing a SKU rationalization framework for our business, he was able to distill insights from thousands of rows of data and make succinct, actionable recommendations. The result was a breakthrough in how we thought about product lines. I would highly recommend Tom as a trusted colleague and talented business strategist.”

Catherine Beam Wisloski
Director of Marketing, Lake Champlain Chocolates

“When we launched our business, we were brimming with ideas but floundering for focus. Enter Tom Piper and Pure Marketing. Tom supplied sorely needed rigor, but never without a flexible spirit. There’s a felicity to Pure’s name—we benefited greatly from Tom’s uncluttered thinking and instinct for the essence of a brand.”

Alex Wolff
Vermont Frost Heaves ABA Basketball Team

“Tom Piper brings global brand thinking and real customized service to his marketing clients. His brand architecture process is thoughtful and challenging, enabling marketing teams to go way beyond the surface to develop winning, sustainable brands. His personal approach, especially his thoughtful and incisive ability to disagree (and be right), make Tom an invaluable part of any emerging brand. He’s a true partner and your company, your team and your brand will absolutely benefit from his hands-on approach.”

Krista Lincoln
KCL, Inc.

“Tom worked closely with my management team on a disciplined process that allowed us to create a totally new brand that’s rooted in validated consumer insights and gives us the highest possibility of success. He made sure that we stayed focused on the brand benefits most important to our target consumers and not try to imbue our brand with other possible meanings and benefits that would dilute our positioning. Tom was able to move seamlessly from the very strategic to the very tactical, providing a critical leg of support to our small marketing department. Tom exhibits the highest standards of both integrity and marketing intelligence and brings an uncommon mixture of traditional marketing experience with a candid assessment about how to best use scarce resources and to obtain the highest possible return on our marketing investment. Pure Marketing was a critical component of our success.”

David Rachlin
CEO, Vermont Spoondance Creamery