Connections

Some interesting stuff to explore, ponder or consider.

Articles

New Books

Books that Are Still Around

  • The 22 Immutable Laws of Marketing by Trout & Ries
    A classic
  • Blue Ocean Strategy by Kim & Mauborgne
    Easier said than done, but inspiring none the less
  • The Happiness Hypothesis by Jonathan Haidt
    Not a marketing book per se, but exceptional insights to the human psyche