Strategy is a paradox. It is the most important contribution we can make to our business as managers. Yet, it’s frequently the one that receives the least amount of time and attention. Perhaps that is because it is the easiest thing to put off in the face of the ever-present transactional demands of your business.
You know that for the long term health of your business—you must focus on strategy, but there are always ten fires to be put out first. And it can be hard to get started, even when you do make time. It’s a big subject and you must have a process for effective progress. Pure Marketing can help by providing the structure and the process to take measured steps toward revising, or creating, your strategy. It’s a little like having a personal trainer at the gym. You don’t need one to work out. But if you do have one, you can’t really skip the workout, and you will work harder once you’re there.
“Battles are won by slaughter and maneuver.
The greater the general, the more he contributes
in maneuver, the less he demands in slaughter.”