Lots of reasons, actually.
We like our clients. The people that engage Pure Marketing are almost always interesting people with interesting business opportunities.
We like the work. The study of human psychology, cultural anthropology, and evolutionary biology, with all their relevance to brands is an endlessly fascinating subject for us.
We want to help businesses who care. Pure Marketing was founded with the intent of working primarily with companies who maintain multiple bottom lines; financial, social & environmental. We think that business is perhaps the most potent force for positive change in the world. Why business? Because business has the opportunity to do good. To our way of thinking, the opportunity implies the responsibility.